Small enterprise scale, low brand concentration, and lack of well-known brands in the industry have always been problems in the wooden door industry. In fact, in the more than ten years of rapid growth of the wooden door industry, especially in recent years, the brand building of wooden door enterprises is not inactive, but this brand road is not smooth for most wooden door enterprises.
Lack of skills in brand building
Brand determines value. Whether a wooden door enterprise can stand in this competitive industry for a long time depends on whether it can establish brand value and brand communication concept.
In fact, many growing wooden door enterprises have realized the importance of brand value concept dissemination, but they did not achieve the expected effect due to the poor dissemination method. At present, the main problems existing in the brand building of wooden door enterprises are the lack of brand communication concepts, and the single means and methods of brand communication.
Many wooden door enterprises are faced with the dilemma of “difficulty in brand promotion”. This is related to the fact that wooden doors are a low-concern industry, and many consumers do not know or pay attention to top 10 wooden door manufacturers companies in India. But under this premise, the wooden door industry still has a broad space for promotion. Industry analysts believe that brand communication is no longer just advertising.
The model of “company website + corporate picture album + image advertisement” adopted by wooden door enterprises in the past can no longer meet the needs of the new situation and new market. The role of this model is often only reflected in the investment stage, and has little significance for the sales link. Wooden door enterprises need to explore new means of publicity and promotion.
Small business branding is easier said than done
“The brand awareness of wooden door enterprises has been awakened relatively early, and the desire for brand building is also relatively strong, but unfortunately, most of the wooden door industry are small and medium-sized enterprises, and they are often more than enough for brand building.” It is understood that as early as in the In 2004, brand selection activities such as “Top 30 Wooden Doors” and “Double Commitment to Product Quality and After-sale Service” were held, all of which received positive responses from the industry and achieved good brand promotion effects. Check out Amazon Discount Code
However, brand cultivation requires a process, but also requires financial resources to operate and maintain. A lot of money has been invested in brand building, which has overwhelmed many wooden door enterprises. “In the era of rapid real estate growth, wooden door enterprises can still be maintained, but the rapid cooling of the real estate market in the past one or two years has made wooden door enterprises in a difficult situation, which has made the company’s brand building even more tiring.” It is said that the attributes and uses are very clear, and there is no need to do informative advertisements.
Therefore, the wooden door industry prefers to use celebrity endorsements for brand promotion. It is understood that there are as many as 30 or 40 wooden door enterprises employing brand spokespersons, many of which are mainland and even Hong Kong and Taiwan first-line stars. And more wooden door enterprises have chosen to advertise online. The reporter found that at present, there are many pop-up wooden door brand advertisements on the Internet, and some websites are even overwhelming.
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The company has been advertising and promoting its brand through the Internet for three or four years. Although this method is limited in effectiveness, it is also relatively inexpensive. “Behind the battle of corporate brands is the reality of an increasingly competitive market.”
Brand fakes play tricks
In brand building, some wooden door companies not only make a difference, but also “do” too much. The phenomenon of brand counterfeiting, which is widespread and repeatedly banned in the wooden door industry, has been repeatedly criticized. Save with Charles Bentley Voucher Code
“Due to the continuous quality problems in the food industry in recent years, many businesses are still using these names as gimmicks.” According to the survey, some of them are just a few units united to do false brand promotion for themselves, while others Is to pay some money to buy a name back.
In this regard, he sighed: “There is too much false moisture. Some small wooden door factories have an output value of less than 50 million yuan, but they dare to claim to be the ‘Top 500 Chinese Brands’.
There are so many wooden door brands in China, which cannot reach How can a company of a considerable scale become a top 500 company? These are all false propaganda on the brand, and consumers will be fooled if they don’t understand it.” When it comes to the root cause of brand fraud, the current wooden door industry is far from mature and is still in the In the “Spring and Autumn Period” with brutal competition and numerous small countries, coupled with the lack of industry standards and inadequate supervision, some companies have been confused. Save with Amazon Voucher Code NHS , Amazon NHS Discount Amazon Discount Code UK , Amazon coupon code 10 Off, Amazon Discount Code and Amazon NHS Promo Code , Amazon Discount Code NHS , Amazon nhs discount code , Amazon promo code nhs and Amazon Discount Code