Wednesday, September 28, 2022

How to sell website designing and development?

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As a web designer or developer, you have probably already heard the saying: “People don’t buy what you do; they buy why you do it.” If this is true then selling website designing and development could be a challenge.

This post will cover some of the basics of how to sell your designs and applications by explaining the different strategies that exist, such as selling on commission or selling exclusive website templates. It will also provide some insights on how to build relationships with your customers through trust and customer service.

Ready? Let’s begin.

Public relations campaign to sell website designing and development services

A: Don’t ask if social media is free; ask how much it’s worth to your business. A 2×2 matrix (see Figure 14-1) will help you frame social media as a long-term investment, instead of a cost with uncertain ROI that every CFO seems to hate. Start by identifying the benefits of social media as they relate to your business goals or strategies. Then ask yourself if they are being realized. If your business isn’t seeing the results you expected, then take a look at how a lack of social media might be affecting your bottom line, and what you could do to address that challenge.

Figure 14-1: A 2×2 matrix showing the relationship between social media, marketing, and customer relations

Recommendations:

Review all your existing customer databases to identify relevant people in a certain industry who are on social media. Use your social media platform to keep in touch with these people. Offer them a discount for becoming members on your social media platforms.

B: Share relevant content with your customers on various social media platforms. This will help you create a relationship and therefore increase the likelihood that they will recommend you to their contacts.

Recommendations:

Use LinkedIn as your primary contact database. Set up a profile for yourself, and connect with people you know who work in industries that are relevant to yours. Keep a blog of your industry news and features, to increase your credibility. This will also build trust and customer relationships.

C: Offer the first page of search results on the most important keywords related to your service. This will help you position yourself as an authority in your niche. It might also lead to new clients who find your website from search engines.

Figure 14-2: Search engine results page showing results in the paid (top) and natural (bottom) listings

Recommendations:

Create a Google AdWords campaign to drive traffic to your website. Consider this type of advertising if you haven’t used it before.

Create case studies or an online portfolio of your previous work using multimedia, such as video and images. This will help you reach an audience who might not be interested in reading text on a website.

D: Utilize an email marketing system to keep people updated about your business. The content you deliver should be relevant to their interests and will help them stay connected to you. The message may also change from month to month.

Recommendations:

Set up an automated email campaign using one of the many services that are available today. Make it easy for people to unsubscribe from your emails by offering them a simple form they can fill out if they choose not to receive any more messages.

E: Consistently perform small tasks to improve your search engine rankings over time. This can be done by identifying the keywords that most accurately describe your business and then adding them to your website’s content, metadata, and the links you create.

Try to maintain some consistency among all of these items, so that Google recognizes their relevance for the same website. That way, you’ll improve your chances of showing up in the top search results when people are looking for services or products like yours.

Figure 14-3: A screenshot of the Google search engine

Recommendations: Work with a professional SEO services company to manage your SEO efforts. If you don’t have enough money at the moment to hire an SEO expert, then read some blog posts about basic SEO techniques and implement them yourself. You can also find free tools for tracking your website’s rankings so that you know how you’re doing.

Figure 14-4: Internal Links

Figure 14-5: A website showing the search engine-friendly attributes of its content

Recommendations:

Write text that is coherent and easy to read. Include internal links within your content whenever appropriate. Use keywords for phrases that are short, but relevant to your business. Create a sitemap for your website and submit it to Google so that you can ensure your site doesn’t have any errors from a technical standpoint.

F: Promote your website to your friends and family. This will also help you build relationships and spread the word about your business, which could result in new clients.

Recommendations:

Contact your business networking contacts, who could be a beneficial source of leads for you. If there are emails from them on your Gmail account, include the email in the message (see Figure 14-6) so that it is captured more easily for people to read. You can also invite them to join you on LinkedIn, or send them a link to your newly-created Facebook page.

Figure 14-6: An email message with an “email to a friend” link When you’re selling yourself and your services, it’s not always about the skills that you have. To win clients over and make them feel comfortable working with you, it’s important to understand what differentiates you from your competitors. In this article, we’ll look at some of the other elements that go into becoming a successful consultant.

Author bio:

Hello, I am a professional SEO Expert & Write for us technology blog and submit a guest posts on different platforms- we provides a good opportunity for content writers to submit guest posts on our website. We frequently highlight and tend to showcase guests.

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