Blockchain technology and cryptocurrencies have fundamentally altered the world.The need to enhance your company website in order to increase online visibility has grown as more and more people show interest in cryptocurrency.
If you want to learn how to use search engine optimization (SEO) to promote your blockchain business online or what a blockchain pr agency can do for you, you’ve come to the correct spot. By implementing the best SEO techniques given below to optimise your website’s content, navigation, and meta descriptions, you may increase your online exposure among different search engines like Google, Bing, Yahoo, etc. without having to spend a lot of money or time on it.
1) Do keyword research for your niche.
Search engine optimization includes keyword research heavily. You may improve your position and increase traffic to your website by identifying keywords that are already well-known in your area. If you operate a dog training business, for instance, you may want to research which keywords associated with dog training or canine behavioural issues are already receiving high search activity on Google.
If a lot of people are looking up information on how to teach a dog at home, your article may be both relevant and helpful. You might think about going after those terms yourself with original articles on your website if it isn’t already ranking in Google.
2) Include videos in your website’s content
Consumers spend 64% more time on websites featuring video content, according to a recent research. This means that adding videos to add interest to your website will increase the likelihood that visitors will become leads or customers.
Even if you are unable to produce your own videos, a number of services let businesses share and embed movies made by others. One of these platforms will probably be ideal for your company and able to provide you with endless free access to video producing content.
Users can upload their video clip to YouCastr, for instance, and utilise a variety of simple editing tools to produce expert animations, slideshows, podcasts, and other forms of media.
3) Increase visibility through social media
Even though it is crucial for raising visibility and conversion rates, SEO is just one part of the overall picture. Additionally, you must optimise for social media (SMO).Compared to PPC ads or paid search ads, social media is a fantastic approach to increase awareness.
For instance, it might cost you thousands of dollars to use sponsored advertising to contact blockchain companies in New York City. However, SMO only requires patience and time. Additionally, you can significantly increase your reach for a lot less money by focusing on specialty groups like cryptocurrency aficionados on Quora and Facebook or crypto-communities on Reddit!
4) Search engines favour content over advertisements.
The majority of people use search engines to find information on a certain topic.In order to reward websites that truly contribute value, Google has built its algorithm to produce better search results and higher page ranks. Content that is written in a way that readers can easily comprehend and find what they’re looking for is favoured by search engine algorithms.
If you want clients to find your company’s website when they are looking online, it makes sense to structure your website based on these aspects since most people go to search engines rather than clicking on adverts.
5) Create a suitable domain structure
Blockchains have a tendency to swell quickly. This is partially due to the totally new manner that blockchain technology deals with data and information, but it’s also partly because so many diverse businesses, industries, and sectors are all functioning on a single distributed platform.
A single system must be in place for data exchange across chain boundaries when these different user types interact. In other words, if blockchains want users to be able to locate them by browsing through www dot addresses or by searching on Google, they need to standardise their domain names in some way.
6) Find keywords to use in link building
Keyword research is essential if you want to gain inbound connections from other websites. Instead of considering how to rank for a certain phrase, look at what people are searching for that might contain your keywords.
For instance, it would be useful to know what people are using when they search for the greatest business books or the best accounting software if you’re attempting to get inbound links and need to be found online. You don’t have to use those precise words. You simply need to be aware of the search terms people use to get information about whatever it is your company sells online.
7) Increase links organically by guest posting and receiving mentions
Everyone discusses link building, but few provide any helpful guidance on how to do it. Guest blogging, when you create material for another company’s website and they publish it, is one of the most well-liked methods for obtaining links.
Another method is through mentions. In some circumstances, a guest post will mention your website, which is sometimes considered just like a backlink. In either case, these possibilities give you exposure to a group of people that you couldn’t otherwise contact.
8) Produce excellent, well-written content
Writing is more than just putting words together; it’s about creating valuable material that is well-written and of the highest calibre for your audience. Great content requires work, but the effort will pay off in terms of rankings and site visitors.
Every page on your website should be viewed as a potential way to improve lead generation and organic search exposure. Search engines may recognise the worth of your well-written content (whether it’s a web page or an educational graphic) and naturally rank it higher when users conduct pertinent queries once you’ve produced it. Anyone who accesses your website through a search engine link will be drawn to whatever captivating information you offer.
9) Make your site’s local citations available.
Users of Google can find links to adjacent websites in the search results.You should make sure that any local offices or locations your company has are included here. You may ensure that Google My Business, which additionally increases the visibility of your website in searches (known as organic or natural results).
Make sure your business is set up properly and provide Google with the information it requests. If it still doesn’t appear in local searches, try again later because Google manually evaluates listings. If you want to access maps and other areas of local search results, the authentication process is the same. The more information you provide, the more likely it is that your search will turn up relevant results.
Blockchain businesses have been expanding rapidly in recent years, and the industry as a whole is currently valued at over USD 160 billion. Search engine optimization (SEO) can help you beat the competition and ensure that people find you if you’re thinking of launching your own blockchain business.